Target // Get Fit Girls! Lookbook
ROLE: CREATIVE DIRECTOR
TEAM: PATRICIA ORTIZ, KACEY COBURN, MALLORY HERN, GRETA MANTOOTH
To help launch Target's new Champion C9 sports bra collection, we created an interactive gif lookbook. Each letter corresponded to a workout move in gif form, which in turn showed off the different styles of bras we had available. Guests were encouraged to input their favorite phrases or name to get their own personalized lookbook.