Target // Get Fit Girls! Lookbook

ROLE: CREATIVE DIRECTOR

TEAM: PATRICIA ORTIZ, KACEY COBURN, MALLORY HERN, GRETA MANTOOTH

To help launch Target's new Champion C9 sports bra collection, we created an interactive gif lookbook. Each letter corresponded to a workout move in gif form, which in turn showed off the different styles of bras we had available. Guests were encouraged to input their favorite phrases or name to get their own personalized lookbook.