Lincoln Motor Co // Up
ROLE: ART DIRECTOR
UP // PRINT
To promote the panoramic sunroof in the 2013 MKZ, we decided to step away from traditional beauty shots of the car, and instead, sell the benefits of what owning a panoramic roof would bring. These were full spread print ads that appeared in the NYT.
Copy: *Included: Cumulus clouds, towering skyscrapers, grimacing gargoyles, peregrine falcons, dragon kites and sky-written proposals of marriage. Courtesy of the inspired panoramic glass roof of the 2013 Lincoln MKZ. An entirely new perspective on driving.
UP // EVENT
We also hosted an event in the Meatpacking District with moving images projected upwards on a tent and aerobic dancers during New York Autoshow 2012 to promote the idea of "Up".