Lincoln Motor Co // To The Last 90 Years

ROLE: ART DIRECTOR

Lincoln Motor Company reintroduced itself to the world with a campaign called, "Hello, Again." What may seem like a simple statement was a process of rebirth, reinvention and reimagination of the world around us. We looked back to our own history, rich with innovation, and saw a future ripe with opportunity – the opportunity to take what we’ve learned and go somewhere completely new. This wasn’t the first time we’d reinvented ourselves, our motorcars and our entire company.