Lincoln // Hello Again Campaign

HELLO AGAIN // TV 

ROLE: ART DIRECTOR

Lincoln is a 90-year-old car company that became associated with town cars and geriatrics. We had to restore its place in culture in a big and unexpected way. Instead of just telling people we were different, we needed to behave differently. To do that, we created a year long digital and experiential campaign called “Hello, Again.” It challenged people to look at the old and familiar with new eyes, just like we were asking people to do with Lincoln. 

 

MANIFESTO // POSTER

We worked with Erik Marinovich from Friends of Type to develop a shareable poster of our manifesto.

HELLO-AGAIN.COM // WEBSITE

We created a website filled with content that supports the "Hello, Again" philosophy of taking something from the past and reimagining it into something new. It serves to inspire and inform others, but even more importantly, it offers a unique point of view and original branded content that supports our campaign.