Coca Cola // The Happiness Network

ROLE: FREELANCE ART DIRECTOR

I worked with Victor & Spoils on a project for Coke. Our task was to come up with digital ideas that could help spread happiness. This is what we pitched. 

HAPPINESS NETWORK // ONLINE ENTERTAINMENT CHANNEL

The Happiness network is an online channel devoted to streaming happy content to the world 24 hours a day- and unlike most corporate channels, we're handing the control of this network to the world.

HOW: HAPPINESS JOCKEYS
Happiness Jockeys are open to anyone who wants to curate material that will help spread smiles. Each Jockey will have a set of controls and a time slot for each piece of content. Part aggregator, part Wikipedia, the Happiness Network and its army of Happiness Jockeys will help bring an entirely new form of entertainment to the web. 

HAPPINESS SUPPLY CO // STUNT

To further spread happiness in the world, we created a service called The Happiness Supply Co. Individuals and corporations contribute to a pool of happy "stuff" online- and they can send items from this collection to anyone in the world, thereby choosing where happiness will strike next. For example, one could buy coffee for a complete stranger in LA via the site, just because. *Coca Cola pays for shipping.

There's even a section that allows people to send gifts to those who seem like they need it the most, including but not limited to unhappy celebrities.