AM Vodka // The Nighttime Is A Wonderful Place
ROLE: ART DIRECTOR
AM VODKA // INTEGRATED CAMPAIGN
A:M Vodka is a Chicago-based caffeinated alcoholic beverage. After taste testing for research, it made us realize that this is the perfect kind of drink for those who have zero desire to stop partying (caffeine) and because of its special ingredient (Vodka), it makes for a damn good time. The nighttime is a wonderful place, indeed.
For this campaign, we decided to reward those who sought late night adventures by creating an uninhibited environment and tools for them to record their experiences.
THE ROOSTER CAB // STUNT
These were no ordinary cabs. You didn't tell it where you wanted to go, it dropped you off at secret A:M Vodka sponsored parties that weren't open to public. There were only two ways to get a ride with the Rooster cab. Track it on twitter, or be one of the lucky few who were given A:M black cards which disclosed the location of the Rooster cab and gave you a special RSVP to enter the after-hour party.
PARTY MASKS // PRINT
Perforated face masks were made for magazines like Vice, Rolling Stone, Spin as well as different concerts and A:M Vodka sponsored events.
ROOSTER BOOTHS // EVENT BRANDING
No A:M Vodka party could be complete without a means to capture the experience. A:M Vodka Rooster booths provided b&w photo strips and automatically uploaded digital photos onto the events website. A:M Vodka disposable cameras were also distributed when guests for leaving to encourage them to continue to capture their adventures during the night.
LONG LIVE THE NIGHT // DIGITAL
To catalogue all the nighttime adventures, we encouraged people to tag and upload their favorite nighttime photos onto our website. People were able to like other people's photos. The photos with the most likes got a free A:M Vodka on us, at participating bars.
MANIFESTO // WILD POSTINGS